Finding and selecting business ideas worth funding is a difficult task for corporate innovation departments. Innovation leaders have the goal to create a risk-balanced portfolio of ideas that meet the strategic goals of their company.

This comes usually with the challenge to compare the ideas in a standardized way. We created this assessment based on commonly applied criteria to help them compare ideas considering risk and opportunity. These two metrics are converted into a risk-reward-ratio allowing innovation departments create a diversified idea portfolio – inspired by stock market investment strategies.

The assessment comes with an in-depth analysis that helps the idea owner getting budget approved by relevant stakeholders.

You will get insights into the market potential and a confidence-based risk estimation based on the answers you provided.

In addition, you will get a lot of tips and tricks for every question and category helping you to navigate through the challenging journey of executing your idea successfully.

To make it even more convenient, you will receive a 16 steps validation cheat sheet providing the most important deliverables and corresponding experiments to test them.

Yes. The assessment is designed based on criteria applied by the largest and successful venture capitalists for assessing their dealflows and founder teams.

As corporate ventures are different by nature, we applied many years of experience in building corporate ventures to create an assessment tailored to the needs and requirements of innovation projects and intrapreneur teams.

Once you have received your assessment report, we recommend validating desirability first. Learning if your assumptions related to the customer problem, the specific target audience and your potential solution works together is a perfect starting point for your innovation journey.

The easiest way to get tangible results is to use our Blitztest approach.

You have three different ways to book our Blitztest:

1. Do it yourself with the free tutorial package
2. Do a simple Blitztest – your provide the target audience, value proposition and the ad creatives for the test
3. You go with the advanced package. you only have to provide a simple description of your target audience, the problem you want to solve and your value proposition / benefits.

We take care of everyting else. No worries, you don’t have to think about appropriorate formats to provide information. We take you step-by-step through that very simple process to achieve the best outcome possible.

Turning a business idea into a venture requires the approval and investment of resources like time and money. The decision is always constrained by two factors: risk and potential (opportunity).

Instead of negotiating based on gut feeling, we believe that it’s best practice to validate the most critical and riskiest assumptions first:

1. Is it true that our target audience faces the problem we assume?
2. Is the problem big enough to build a business around it?
3. Can we develop a value proposition that is perceived as a valid solution for the assumed problem?

With validating or invalidating desirability first, we can either prove problem-solution-fit or have tangible data to kill or pivot the idea before investing a lot of time and money into validating a complete concept.

Another benefit of the Blitztest is to quantitatively narrow-down the target audience which helps to find interview partners afterwards to discover the context of the problem and customer job qualitatively.

If you and your team already have a common understanding of the following solution details, it’s definitely worth going for the smoke test upgrade. 

Assuming, you

• can explain the user journey of your product
• have an idea of the most important features
• can articulate more than one benefit of your solution
• feel comfortable visualizing the product at this point
• want to test pricing strategies and a purchase intent (viability)
• have conducted first customer interviews and gathered qualitative insights about the job to be done, the problem and the context about it occurence
• want tosimulate a future product launch with fake brand launched incognito
• want to impress your stakeholders with a complete story told by data and design

If you are not sure about conducting a full smoke test we can start with a simple Blitztest, generate insights and decide about a more sophisticated smoke test afterwards. 

No! You don’t any access to marketing platforms. We will use our own infrastructure to provide a 100% secured and incognito environment to test your idea.

The Blitztest is not designed to completely validate business ideas. The value of blitztesting is to validate problem-solution-fit first at maximum speed and minimum costs. 

Only if the data is statistically promising, you will continue testing further perspectives such as viability (business model, acquisition channels and costs, pricing strategies etc.), and feasibility.

The DIY package provides a link to tutorials and resources allowing you the Blitztest your idea without any external help. To to so, you need access to marketing platforms, company credit cards and software like Canva, Adobe XD or others where you can design all the assets required for the test.

The full validation track covers all relevant tasks, deliverables and experiments to come up with a very sophisticated and tested business concept.

This includes the following deliverables:

VALUABLE ECONOMIC POTENTIAL

• Business case, market economics, funding requirements, pricing strategy, business model, go-to-market strategy, sales channels, unit economics

TECHNICALLY FEASIBILE

• Feasibility study, draft of product roadmap, high fidelity prototype

DESIRABLE / CUSTOMER NEEDS

• Value proposition, customer friction, why now, competition, customer journey, job to be done, prioritized MVP features, product strategy

RIGHT TO PLAY / STRATEGIC FIT